Based in New York City, Principal Brands is a boutique marketing firm founded by Gino Hawley in 2013. Recognizing that in-house resources, project goals and budgets vary among businesses, he wanted to be able to offer scalable marketing services that can be adapted to the needs of any size client— from a new start-up trying to get their brand off the ground to an established business seeking to refresh their brand and/or marketing strategy. Hawley’s experience working for both small companies and large corporations throughout his career, positions him to work in any environment, whether it is one-on-one with a single decision-maker to multi-level presentations among management teams for approval.

What makes Principal Brands attractive to clients is its ability to ensure project goals are achieved without compromising the quality of deliverable(s) and staying within budget by eliminating unnecessary costs. The key to our success over the past decade has been the ability to listen to and understand our client’s needs and objectives. Time and budgets are often limited with clients so it is important to get it right the first time.